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The Secret Art of Getting Referral Business

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The Secret Art of Getting Referral Business

Ask any established business their number one way of getting new business and most will say “referrals.” Follow up that question with, “How do you get those referrals?” and the typical reply will be “provide great service” or “ask.” Inquire again what “great business” means or how they specifically “ask” and you will most likely be met with puzzlement.

Why?

The fact of the matter is most small businesses let referrals happen, rather than deliberately designing a referral system to obtain new ...

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