Pay Per Click (PPC) advertising, when managed effectively, can be one of the most powerful marketing tools you can use for your business.
Unlike your well ranked website, which is available to anyone that searches for it, PPC advertising allows you to control your ads geographically, so you can pinpoint your exact target market.
Another advantage of pay per click advertising is the different platforms available for PPC. For example, Google’s AdWords allows you to target “what” people are searching for whereas Facebook’s PPC platform allows you to target “who” is searching. And that is just two of the pay per click platforms available.
PPC is a proven system for generating immediate results. Where most businesses fail with pay per click is not dedicating the necessary time and expertise to managing their campaigns. This is where Brand Wrench can help you.
Our belief is that it shouldn’t be a decision between SEO vs. PPC, but rather how these two tools can work together to generate the most revenue for your business.
While organic clicks still account for more clicks overall in the search results, certain searches (that have high commercial intent) may be actually better suited for pay per click advertising.
Contact us now and let’s see how we can make both SEO and PPC work for your business.